Organic search means non-paid search results from Google or any search engine. The desired results which are required cannot be obtained with payment or making attractive advertisements. These search results are given importance depending on what search engines think is relevant to what the user is looking for. You can say that it will bring the most valuable traffic to your website
What is organic search?
To be more specific, here what the organic search is:
- Organic search brings in free traffic
- Help you to get a higher search ranking for the keywords you wish you to include
- 24*7 customer attention without paying anything.
What are the types of organic search results?
If you notice on Google, the organic search results will look like this, the ones which have the blue link results.
In the past, all of the organic search results looked similar. As the methods and techniques keep on advancing, so do the search engine results. You are going to notice the different types of results and that too from time to time. Here’s are some of them for your reference:
Featured snippets are short snippets that provide the user with brief information to their question. You can see them on the top of search results. The snippets are the results of those which ranked on the top. There are different webmaster tools on which you can see the featured snippets.
As the name suggests it is all about the videos. It will feature or mention all the results which are linked to a video search query. The carousels will take one organic search result.
Top stories will feature all the content or information, recently published. Such types of organic results are included in the newsworthy topics.
People Also Ask (PAA)
PAA provides the search results for all the questions which people often ask for or search for. For each question, short & relevant information is included from a certain web page.