Flymedia Technology: Most people confuse Organic Search with paid searches when that is not the case. It is the exact opposite. I would also like to put my focus on hiring professionals from the best digital marketing company in Punjab. The expert team will give you exceptional services, no matter what type of marketing tactics you would like to use like Social media marketing, SEO, and much more. Now in this article, you will find out everything there is to know about organic search.
What is Organic Search?
Contrary to popular belief, organic search refers to the results shown on any search engine that doesn’t include any paid advertisement. So, everything apart from the advertisement on the result page is considered a part of the organic search.
Organic search results are often listed based on their relevance to the user’s needs and search keywords. It depends on domain authority, device, user’s location and many other factors.
Why Is Organic Search Important?
Organic search is beneficial in the long run, that is why it is considered important. This is the best way to attract new traffic to your website.
It is often a very targeted search that leads the user to your website, and if your website can satisfy the user’s needs, they may directly come to your website next time. Organic searches with specific intent are useful for turning one-time visitors into permanent customers.
Difference Between Organic Search and Paid Search
|Organic Search||Paid Search|
How To Appear In An Organic Search Result?
To make sure that your website appears in an organic search result, you can implement various SEO techniques on the content you post.
There are many ways in which you can optimize your content so that the search engine picks it up, but the following are a few tried and tested methods that you can do:
- Your Content Should Be Easily Indexed
Search engines scour through all the web pages on the world wide web when you run a search query. To increase your chances of appearing in the results, your content should be indexed first by the search engine. Think of it as checking a new book out of the library: if the book is not indexed and catalogued, you cannot borrow it from the library.
The same thing happens with search engines, if the search engine is not able to index your content, the user might not be able to see it in the result.
- Your Website Should Be Accessible On All Devices
We are not only working for people using their laptops and computers, we also need to make sure that your content and website are equally accessible on all small screen devices too. Mobile-friendly websites reach more traffic and attention from search engines.
- Content Should Meet User Expectations
If your website is being displayed under organic searches, you need to make sure that the content inside is not misleading. Users will often click on the URL of the website depending on the title. If their needs are not met, they are unlikely to come back. To sum up: do not use clickbait titles.
Your content needs to be original and high quality if you want to turn the one time visitor into a frequent one.
- On-Page SEO
Using On-page SEO has to do with the presentation of your content:
- Alt text
- Links to other pages,
Using this makes it easier for search engines to find your content.
- Get More Links & Mentions
Your website needs to build credibility, it needs to have a stamp of approval from other websites. You can either get paid features on other websites or convince trusted media websites to run a feature on your work.
The links and mentions are like vouching for a friend in the eyes of any search engine. It is extremely beneficial in making your content and website rank higher in organic searches.